ad tech

The advertising industry is undergoing a major transformation as Generative AI reshapes creative processes, campaign execution, and audience targeting. Market dynamics are shifting, with total online ad spend projected to grow significantly and new entrants gaining share against dominant players like Alphabet, Amazon, and Meta. Emerging platforms such as TikTok, Snap, and Spotify are attracting advertiser budgets, while Canadian ad tech firms, including EQ Works, Nextech3D.ai, Adcore, and Zoomd Technologies, are positioned to benefit from the evolving landscape. Agencies face disruption but remain relevant for strategic and brand-focused roles in a hybrid, AI-assisted future. [more]

Ark Invest forecasts AI software revenue to reach $14 trillion by 2030, potentially surpassing Nvidia‘s valuation elevenfold. Aligning with this, Ark has focused on AI software stocks, notably The Trade Desk and UiPath. TTD‘s ad tech platform and independent stance set it apart in the market, while UiPath‘s integration of RPA and AI offers significant operational efficiencies. Both companies show promising growth trajectories, with TTD potentially outpacing the ad tech industry’s 14% annual growth and UiPath poised for accelerated growth with its AI-centric approach. [more]