eCommerce/Retail

Advertising Future Shaped by GenAI and Expanding Competition

The advertising industry is undergoing a major transformation as Generative AI reshapes creative processes, campaign execution, and audience targeting. Market dynamics are shifting, with total online ad spend projected to grow significantly and new entrants gaining share against dominant players like Alphabet, Amazon, and Meta. Emerging platforms such as TikTok, Snap, and Spotify are attracting advertiser budgets, while Canadian ad tech firms, including EQ Works, Nextech3D.ai, Adcore, and Zoomd Technologies, are positioned to benefit from the evolving landscape. Agencies face disruption but remain relevant for strategic and brand-focused roles in a hybrid, AI-assisted future. [more]

Analyst Articles

Big Tech Companies Report Quarterly Earnings and Beat Analysts’ Estimates – AMZN, AAPL, FB, GOOGL, and MSFT

Last week, Alphabet, Amazon, Apple, Facebook, and Microsoft, reported better-than-expected quarterly earnings, as most of these big tech companies strongly outperformed against the broader market during the COVID-19 pandemic. With large cash balance and solid cash flows, these Tech Giants are poised to seize opportunities in this unsettled market. [more]